In the beginning, there was no Doist. No company. No team. No bigger vision. There was just a stressed out computer science student struggling to manage multiple jobs on top of a full course load. So he built a little app to keep track of it all, which he imaginatively called Todoist.
It turns out, he wasn’t the only stressed out person in the world struggling to manage multiple responsibilities and yearning for some semblance of control over a busy life. The audience grew. The team grew. The vision grew. The bug reports and feature requests grew too. Somewhere along the line, all that energy to help stressed out people live calmer, more organized lives coalesced into a real company with a real mission. Today, Doist is a remote-first team of 93 people representing 41 nationalities in 39 countries and 75 cities.
Over the past 13 years, Todoist has grown from a personal side project to a market-leading Swiss Army Knife of life organization. Millions of people around the world rely on Todoist every day to keep track of everything – from the mundane logistics of being an adult to their most important professional goals.
In 2017, we launched a second product – a team communication app called Twist, designed for calmer, more organized, more transparent teamwork. Because, let’s face it, you can try to be as calm, organized, and in control as you want, but if your team communication is a raging hot mess you’ll still be stressed out, miserable, and incapable of reaching your full human potential.
The point is, a lot has changed, but our desire to create a lasting legacy has only deepened. We’re building the future that we want to work in. One where jobs are borderless (not to mention commute-less!). Where careers don’t have to come before families. Where people of all shapes, colors and sizes are trusted to work without distractions on things they care about. And where we can all unplug at the end of the day guilt-free with the peace-of-mind that our tasks and teamwork are accounted for.
Will it solve all the world’s problems? No. Will it make a whole lot of lives a whole lot better? We’ve been living in that future for over a decade, so we speak from experience when we say, “hell yes!”
We don’t know what Doist’s next decade will bring, but it won’t include selling out or getting acquired. We don’t have an exit strategy – we have a mission to help shape the future of work for decades to come.