Hotjar on a mission to make the web a better place. We started life in 2014 as a people-first, self-funded, fully-distributed company, dedicated to helping people make websites their users love. Then, after seven great years (almost all of which were profitable), we joined forces with Contentsquare to take this mission to the next level. We’re very proud to serve customers in 180+ countries, and work with the best people around the world: our global team of over 200 Hotjarians works remotely throughout Europe, the Americas, and Africa.

We help you understand how users behave on your site, what they need, and how they feel, fast. In 2014, we started with a simple beta version of Hotjar, collected feedback from hundreds of testers (we consider them our ‘Founding Members’), and kept improving through iterative changes.

Jump forward to now, Hotjar is the leading solution for product teams who want to go beyond traditional web and product analytics, so they can empathize with and understand their users—to connect the dots between what’s happening and why it happens, so they can improve the user experience (UX) and create customer delight. Our team of Hotjarians is committed to making Hotjar intuitive to use, fast to spin-up, and affordable for anyone at any size business. We may be used on over 900,000 websites in 180+ countries.

We want to build a long-lasting, sustainable, and purposeful business with engaged team members and delighted customers. And we think that happens when a business treats people with love. Employees, customers, everyone. It’s lofty, we know. But when put into action, it works. In practice, that means we built Hotjar around the principle of empathy; understanding the real human experience of what it’s like to work at Hotjar, use our product, or being an end-user for our customers.