Hootsuite offers a suite of social media management tools (available in Team, Professional, Enterprise, and other plans) that are accessible via their websites and mobile applications. These tools allow you to bring together all of your social media accounts for easy access and management through a single online platform. Through this platform, you can manage your social media, marketing, and advertising campaigns; engage with your audiences; schedule and publish messages; and analyze the results of these activities. Collectively, they refer to these tools as their “Services”.

Their purpose is to empower organizations to build trust and deepen relationships through the power of social. In less than a decade, social media entirely reshaped how we live, work, and communicate. Today, it’s the first place people turn when they’re looking to discover, learn, and buy—and it’s an essential platform to build your brand, uncover deep strategic insights, and get closer to your customers.

From smart social listening and engagement to AI-powered social commerce and customer care, Hootsuite has the scalable platform, deep expertise, strong industry partnerships, and bold vision to help your organization deliver world-class digital experiences to your customers at every stage of their journey—today and tomorrow.

As they explain in their website, with Hootsuite you can: – Do more on social in less time: Save time by scheduling posts across all your social networks in just a few clicks. Automatically schedule your content and review posts in a simple calendar view.

– Grow your social following the right way: Produce quality content that delights your audience and reaches more people. Access your image assets directly from the Hootsuite dashboard to make regular posting easy.

– Find out what your customers really think: Keep an eye on the latest social conversations, trends, and brand mentions. Quickly respond to comments from an inbox that combines all your conversations from supported social networks in a single thread.

– See what’s working. Do more of it: Invest in content that grows your business. Our social analytics dashboard shows your top performing content and gives personalized insights on why it’s working.

– Collaborate together as a team: Respond to customers faster and boost positive sentiment on your social channels. Assign, re-assign, and resolve social posts with team members to discuss the best way to respond.