And so it began: released in August 2011, UpdraftPlus 0.1 was clean, updated (to work with WordPress 3.2), and had a new encryption feature for backups.
When users started to say things like “I’d pay for a version with this-or-that in it”, David developed paid add-ons, and UpdraftPlus became a commercial enterprise. Officially registered in January 2013, Updraftplus.com launched its first website soon after, initially geared towards documentation and user support with a couple of simple add-ons available via WooCommerce.
UpdraftPlus became a full-time project for David. It grew fast, acquiring new features and capabilities that surpassed those of long-established paid plugins. Tens of thousands of downloads turned into hundreds of thousands, and Joe Miles came on board as Director of Business Strategy, along with other full-time employees and accountants.
UpdraftPlus started to overtake established players. Today, it’s WordPress’s most popular backup plugin, with over two million active installs, which puts us in the top 20 most popular WordPress plugins in the world.
We offer our users the highest number of cloud storage providers. We’ve also developed our own cloud storage, UpdraftPlus Vault, which is backed behind the scenes by the power and reliability of Amazon’s market-leading computing services. In October 2016, we released UpdraftCentral, a powerful remote control for WordPress that allows users to back up, restore and migrate multiple websites from a single dashboard.
At the end of 2016, we acquired the popular and highly-rated database clean-up plugin, WP-Optimize, which helps websites to run at optimal efficiency without the need for manual requests. In June 2017, we acquired Metaslider, a hugely popular plugin that makes it easy to create professional-looking sliders. At the start of 2018, we assimilated Easy Updates Manager, a neat little plugin that allows users to customise automatic updates to individual aspects of the WordPress core (including major, minor and development updates) as well as all themes, plugins, browsers, translations.
Today, thanks to the support of our customers, our plugins are installed on more than 3 million sites. This makes us one of the most installed plugin companies and as a result, the UpdraftPlus team has more than 15 people across four continents.